Resources

Recommended Reading

“Raising the Bar – Integrity and Passion in Life and Business”
The Story of Clif Bar & Co.
By:  Founder and Owner, Cary Erickson with Lois Lorentzen

“First in Thirst – How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon”
By:  Darren Rovell

“Good to Great – Why Some Companies Make the Leap and Others Don’t”
By:  Jim Collins

“ZAG, The Number One Strategy of High Performance Brands”
By:  Marty Neumeier

“The Power of Pull – How Small Moves Smartly Made, Can Set Big things in Motion”
By:  John Hagel III, John Seely Brown, and Lang Davison

“Made to Stick – Why Some Ideas Survive and Others Die”
By:  Chip Health and Dan Health

“eBoot Camp – Proven Internet Marketing Techniques to Grow Your Business”
By:  Corey Perlman

“Social Media ROI – Managing and Measuring Social Media Efforts in Your Organization”
By:  Olivier Blanchard

Trade Publications:

Beverage Industry
Bev Net
Beverage World
Convenience Store News
CSP
Food and Beverage Packaging
Food Product Design
Natural Products Insider
New Hope 360
Progressive Grocer
Supply Side Insights

And, just for fun and some branding education, watch reruns of Mad Men