PRESIDENT AND FOUNDER

Debbie K. Wildrick
President & Founder

Debbie Wildrick is a Sales, Marketing, and Operations Executive and Channel Strategy Specialist in the consumer packaged goods industry and has extensive experience in retailer, supplier, and technology aspects.    While she has been involved in multiple categories for CPG brands, she has a heavy emphasis on beverages.  Her extensive background has recently led her to the development of new beverage brands and start-up environments where she effectively uses this knowledge to drive sales and profitability for new brands.
                                                                                                               
Background

• 30+ years in sales, marketing, and retailing in the consumer packaged goods industry.
• Sales, marketing, and distribution to all channels of trade to include grocery, c-store, mass, club, drug, and food service
• General management experience including public company experience and fund raising
• Retailer experience running beverages for 7-Eleven North America and the introduction of multiple brands from concept to execution at store level
• Start-ups that include beverage and food companies as well as technology
• Thorough understanding of business planning including all aspects of sales, marketing, and the overall infrastructure of the company